Saturday 21 November 2026 · 4pm Johannesburg time · Online · Replay included

Build a Practice Ecosystem You Own

Avoid Multiple Subscription Fees. Maintain Your System for $30 per month.

A course, not a tour. In 100 minutes I teach you how to build the system I built for my own practice — every portal, how they connect, and the exact method I used with AI. You leave able to start on Monday.

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Your practice runs on too many disconnected tools. Here is the one system I built to replace them.

Patient details get typed into one system, then typed again into another. Ad spend is in one place, bookings in a second, income in a spreadsheet at month end. When a month goes badly, nobody can say why.

Now the practice runs on one system.

  • Enter once. Patient details flow from the forms to the diary to the invoice.
  • See everything. Ad spend, new patients, sessions per patient and income per patient sit in one dashboard, connected to Google Ads and Facebook. When a number dips, you can see where and why.
  • Let the website work. An assistant answers questions and sends people to book. It saved over $1,000 on its own.

The result

Month-end in 15 minutes

Down from three hours.

No monthly accounting fees

That line is gone.

$400 a month into ads

Redirected into Google and Facebook instead.

I am not a developer. I am a hand therapist who wanted to know where the practice stood and how it could grow. I built all of it working with AI.

In this session you get the blueprint for your own practice

  • How to build it, step by step.
  • What to track once it is running.
  • How the pieces fit together, shaped around how you work.

THE BLUEPRINT

Two ways in, one path through

Some find me through the website; others phone or email the practice. Both reach the same portal, and from there nothing is typed twice. On the day I show you how each piece is built.

Your websitebuilt with AI, and Joshanswers and points them onOr they contact youa phone call or an emailstraight to the practiceThe patient portalone public link, senteither wayThey fill the formsonce, themselves,in their own timeThey bookinto your diary, oftenbefore you have spokenThe invoicepre-filled from theappointmentYour numbersnew patients · sessionsincome each · the dipYour adsspend, enquiries,cost per patientTyped once, by the patient — never typed again by you.

WHAT IT IS MADE OF

Six portals, and you own all of them

No stack of monthly subscriptions, and no platform holding your patients. Each portal is yours, and each one feeds the next.

1Your websiteYours, not rented. With an agent answering questions and sending people to book.
2Your patient portalWhere they fill in their history, consent and outcome measures — once, themselves.
3Your diaryAppointments, more than one therapist, patients booking their own slot.
4Your invoicingPre-filled from the appointment, tracked through to payment.
5Your contactsEveryone who ever enquired or bought, in one place you own.
6Your dashboardIncome, expenses, growth — every month, without retyping anything.
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WHAT YOU WILL BE ABLE TO READ

Income, Expenses, Growth

Five figures that tell you where your practice stands and where it can go next. None of them needs a complicated system — they need the right numbers in one place, once a month.

1New patientshow many started this month
2Cost per new patientwhat each one cost you to win
3Sessions per patienthow much care each one needed
4Income per patientwhat each one was worth
5Expenses and profitwhat it cost to earn it, and what was left

COURSE OUTLINE

Eight modules, in build order

Each one is a piece you go and build.

  • 1 · Why your numbers matter — income, expenses, growth.
  • 2 · The whole system at a glance.
  • 3 · Enter it once — forms, diary, invoices, accounting.
  • 4 · From ad to patient — what a lead and a patient really cost.
  • 5 · Your growth plan — before you spend more or open a second practice.
  • 6 · The dashboard — and how to read a dip.
  • 7 · Rewards within HPCSA rules.
  • 8 · Direct the build yourself — the ground rules and the briefs.

A course in how to build it, not a tour of what I made.

Shown with demo data. No real patients or practice figures on screen.

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THE PART NOBODY TEACHES

Exactly how I direct the AI

The method, not a demo.

  • The six ground rules I paste into every build.
  • How to brief it so it understands your practice.
  • The five briefs, written and ready to fill in.
  • How to make it prove its work instead of trusting it.
  • How to get steps you can actually follow.
  • The four mistakes that cost me time.

You do not need to code. You need to know what to ask for, and when to say no.

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THE OBVIOUS QUESTION

Can't I just ask AI to build this myself?

Yes. AI wrote every line of my system — I have never written code. That was never the hard part.

  • That it should be one database and not four, or the same patient gets typed in four times anyway.
  • That changes must only ever add, never alter — so the invoicing you depend on cannot break while you are still experimenting.
  • Which five numbers to track, decided before anything was built to show them.
  • That your marketing list must not be able to see clinical records, and how to enforce that rather than just intend it.
  • When the answer that looks right is wrong, and how to make it prove its work instead of trusting it.

None of that is in the question. All of it is in the answer.

If you already know these things, you do not need this session — go and build it, and you will do well. If you do not, you will find them out slowly, the way I did. That is what the 100 minutes is for.

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For $97

What you get

The live session and the replay

Watch live, or catch up when it suits you.

The ecosystem blueprint

A one-page PDF showing how the pieces fit, from a patient's first form to the monthly numbers and the growth plan.

The Practice Numbers Tracker

A spreadsheet that works out five numbers for your practice from a few figures a month. It comes with a demo version filled with invented figures, so you can see it working first.

Five AI build briefs

Your dashboard, entering details once, ad spend to patients, email and consent, and the go-live checklist — written out, with blanks for your details and the ground rules at the top of each one.

A 30-day start plan

What to do first, second and third.

A monthly ads review checklist

Including how to spot ad tracking that has quietly stopped counting your results.

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Who it is for, and what it is not

This session is for anyone running a private practice in allied health — physiotherapy, occupational therapy, hand therapy, speech therapy, podiatry, biokinetics, dietetics, psychology. The problem is the same in all of them: too many disconnected tools, and no clear view of your own numbers. It suits you whether you already run a practice or are planning to open one.

I am a hand therapist, so my examples come from my practice. Nothing I show you is specific to hands.

It is not a clinical session, and it does not teach a treatment technique. It is not a software product that I am selling. You do not need any technical background, because I do not have one either.

ABOUT

Robyn Midgley

I am Robyn Midgley, a specialist hand therapist with 25 years of clinical experience, based at Houghton Medical Suites, Johannesburg. I teach the CMMS technique to therapists around the world through CMMS Online, and I built CMMSPro.AI, an AI clinical reasoning mentor for the stiff hand. My published work includes an article in the Journal of Hand Therapy and two book chapters.

You already have the hard part

Twenty-five years of clinical judgement is the thing that cannot be bought or automated. What most practices are missing is not skill — it is knowing their own numbers, and a system that stops the same details being typed four times.

I built mine for about $30 a month, with no developer and no technical background. On 21 November I will show you exactly how, and give you the tools to do it in your own practice.

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Details and price

Saturday 21 November 2026, 4pm Johannesburg time (UTC+2)

Online. The joining link comes in your confirmation email.
100 minutes, including time for questions.

Johannesburg 4pm · London 2pm · New York 9am · Los Angeles 6am · Sydney 1am Sunday 22 November

Can't attend live? The replay is included, so register and watch when it suits you.

Your seat

US$97

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